Your store's AI stylist,
live in minutes.

Your products, styled into
complete looks. Automatically.

What Elara does

Three things your
AI stylist does every day.

A shopper browsing a fashion product on a mobile phone.

Shoppers talk to your catalog.

"Something for a Diwali party." "A beach trip next week." Elara takes the brief and builds the look — from your catalog, in their size.

A shopper checking an outfit in a fitting room mirror.

Try it on before buying.

Virtual try-on built in. Shoppers see exactly how pieces look on them — not on a model, not on a hanger. They buy with confidence. They return less.

A curated personal wardrobe in a dark closet.

Gets their taste. Keeps it.

Every chat, every like, every skip builds a Style Graph unique to that shopper. If they use the Elara iOS app, their taste carries over.

Use cases

One stylist.
Every moment that matters.

Product page

Every product page has a stylist on it. Shoppers chat, Elara builds a complete look from your catalog. No carousels. No filters.

Style chat
Virtual try-on
Lift report
A shopper entering a fashion store at night while holding a phone.
A broad wardrobe display that supports styled outfit suggestions.
A fitting room with clothing rails and a large mirror.
A dark analytics dashboard showing performance charts.
  • Recurring tasks

    The reports, updates, and check-ins your team does on repeat now happen automatically — on schedule, every time, without anyone lifting a finger.

    A shopper entering a fashion store at night while holding a phone.
  • Lead routing

    New leads get enriched, scored, and sent to the right rep the moment they arrive — so nothing sits waiting and no opportunity ever slips through the cracks.

    A broad wardrobe display that supports styled outfit suggestions.
  • Ticket triage

    Incoming tickets get sorted, prioritized, and routed before anyone touches them — so your team starts every day with a clean, organized queue.

    A fitting room with clothing rails and a large mirror.
  • Live reporting

    Daily and weekly reports build and deliver themselves straight to your inbox — no spreadsheets to update, no numbers to copy, no Monday scramble.

    A dark analytics dashboard showing performance charts.

How it works

From sign up to
live in under an hour.

Step 1
Connect your catalog

Connect your catalog

Paste your Shopify credentials. Elara ingests, enriches, and indexes your products. 30–40 minutes for a full catalog.

Step 2
Configure your stylist

Configure your stylist

Set your brand colors, copy, and placements in Widget Studio. Preview on your actual store before going live.

Step 3
Go live

Go live

One toggle. Your AI stylist is live. Every shopper gets a personal styling experience from day one.

Built for fashion brands

Everything your AI stylist needs to do the job.

Chat interface, on your store

Not a widget. A real conversation — shoppers bring a brief, Elara builds a look from your catalog in response.

Virtual try-on built in

Shoppers see pieces on themselves inside the chat. Same tech as the Elara iOS app. No separate tool, no redirect.

Style Graph that carries over

If a shopper uses the Elara app, their taste profile comes with them. Every interaction makes it sharper.

Merchant dashboard

Configure every surface, manage exclusions and boosts, preview changes before publishing.

Honest lift reports

Every You're not seeing self-reported numbers — you're seeing the real increment Elara drove.

Shopify-native, zero friction

Four lines in your theme. No App Store approval. No redesign. No developer required. Live in under an hour.

Your products are great. Let your AI stylist show them that way.

Why Elara

Everything else falls short. Here’s why brands choose us.

Everything else falls short. Here’s why brands choose us.

Other Tools

Static "you might also like" carousels

Same recommendations for every shopper

No try-on — shoppers guess and hope

Taste resets on every visit

Self-reported attribution

Requires dev work to configure

A chat interface that builds complete looks

Style Graph personalized to each individual

Virtual try-on built directly into the chat

Profile carries over from app and compounds over time

Full merchant dashboard, no code needed

Real results

Less bouncing. More buying.

28%

28%

Average order value lift

28%

28%

Average order value lift

3.4x

3.4x

Items per session

3.4x

3.4x

Items per session

<1.0hr

<1.0hr

Median time to go live

<1.0hr

<1.0hr

Median time to go live

+20.0%

+20.0%

Session engagement

+20.0%

+20.0%

Session engagement

Integrations

Plugs into your store. doesn't touch anything else.

Elara connects to Shopify via credentials you create in your own dashboard. Your catalog stays yours. Your data powers your widget — nothing else.

CONNECTED STORE

Live

elara

Catalog access stays in your Shopify dashboard

Pricing

Pay after,
you've seen the lift.

Pilot

$0

$0

/mo

1 month · No credit card required

After your pilot month, your lift report tells you exactly what Elara earned. Then you decide.

Monthly

Yearly

20% off

Starter

$249

$249

/mo

For brands just getting started with AI styling.

Outfit widget + natural queries

3,000 queries/month

2,500 catalog SKUs

Basic analytics dashboard

Email support · 48hr response

Growth

POPULAR

$599

$599

/mo

For brands ready to turn their stylist into a real revenue driver.

Everything in Starter

9,000 queries/month

10,000 catalog SKUs

1,000 VTO renders/month

Style quiz + shopper profiling

Scale

$1,599

$1,599

/mo

For high-volume stores that need more power and fewer limits.

Everything in Scale

Unlimited queries, SKUs, stores, VTO

Negotiated performance fee

Dedicated Slack + 1hr SLA

Custom attribution rules

Monthly

Yearly

20% off

Starter

$249

$249

/mo

For brands just getting started with AI styling.

Outfit widget + natural queries

3,000 queries/month

2,500 catalog SKUs

Basic analytics dashboard

Email support · 48hr response

Growth

POPULAR

$599

$599

/mo

For brands ready to turn their stylist into a real revenue driver.

Everything in Starter

9,000 queries/month

10,000 catalog SKUs

1,000 VTO renders/month

Style quiz + shopper profiling

Scale

$1,599

$1,599

/mo

For high-volume stores that need more power and fewer limits.

Everything in Scale

Unlimited queries, SKUs, stores, VTO

Negotiated performance fee

Dedicated Slack + 1hr SLA

Custom attribution rules

Monthly

Yearly

20% off

Starter

$249

$249

/mo

For brands just getting started with AI styling.

Outfit widget + natural queries

3,000 queries/month

2,500 catalog SKUs

Basic analytics dashboard

Email support · 48hr response

Growth

POPULAR

$599

$599

/mo

For brands ready to turn their stylist into a real revenue driver.

Everything in Starter

9,000 queries/month

10,000 catalog SKUs

1,000 VTO renders/month

Style quiz + shopper profiling

Scale

$1,599

$1,599

/mo

For high-volume stores that need more power and fewer limits.

Everything in Scale

Unlimited queries, SKUs, stores, VTO

Negotiated performance fee

Dedicated Slack + 1hr SLA

Custom attribution rules

FAQ

You have questions.
We have answers.

What exactly does the chat interface look like on my store?

It's a floating chat panel — shoppers open it from any page and start talking. "Something for a beach trip." "Help me style this kurta." Elara responds with complete looks built from your catalog, with a rationale for each pick.

Does VTO work on web, or only on the iOS app?

Both. The same virtual try-on technology from the Elara iOS app works inside the chat on your store. Shoppers see pieces on themselves without leaving your site.

What if a shopper already uses the Elara iOS app?

Their Style Graph carries over. When they visit your store, Elara already knows their taste — every recommendation is personalized from the first interaction.

Is my catalog data shared with other brands?

Never. Your catalog powers your widget only. It's not shared with other merchants, not used to train shared models, and not visible anywhere outside your workspace.

Do I need a developer to install this?

No. Four lines in your Shopify theme. Configuration is a dashboard. You can go live without touching code or involving your dev team.

How does the lift report actually work?

A small percentage of your shoppers are assigned to a holdout group — they browse normally, without seeing Elara. After 14 days, we compare AOV, conversion, and revenue between the exposed group and the holdout. That difference is your lift. Real increment, not self-reported.

Will it slow down my store?

No. The loader is under 5KB and runs asynchronously. It never blocks your page render. Your Lighthouse score stays where it is.

Can I turn it off?

One toggle in your dashboard. The widget goes dark globally within 60 seconds.

What exactly does the chat interface look like on my store?

It's a floating chat panel — shoppers open it from any page and start talking. "Something for a beach trip." "Help me style this kurta." Elara responds with complete looks built from your catalog, with a rationale for each pick.

Does VTO work on web, or only on the iOS app?

Both. The same virtual try-on technology from the Elara iOS app works inside the chat on your store. Shoppers see pieces on themselves without leaving your site.

What if a shopper already uses the Elara iOS app?

Their Style Graph carries over. When they visit your store, Elara already knows their taste — every recommendation is personalized from the first interaction.

Is my catalog data shared with other brands?

Never. Your catalog powers your widget only. It's not shared with other merchants, not used to train shared models, and not visible anywhere outside your workspace.

Do I need a developer to install this?

No. Four lines in your Shopify theme. Configuration is a dashboard. You can go live without touching code or involving your dev team.

How does the lift report actually work?

A small percentage of your shoppers are assigned to a holdout group — they browse normally, without seeing Elara. After 14 days, we compare AOV, conversion, and revenue between the exposed group and the holdout. That difference is your lift. Real increment, not self-reported.

Will it slow down my store?

No. The loader is under 5KB and runs asynchronously. It never blocks your page render. Your Lighthouse score stays where it is.

Can I turn it off?

One toggle in your dashboard. The widget goes dark globally within 60 seconds.

Your shoppers want to be styled. Give them a stylist.

Live in under an hour. First lift report in 14 days.