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Use case
Your slowest SKUs are one outfit away from selling.
Slow-moving SKUs do not need discounts. They need context. Elara surfaces them in complete outfit recommendations where they genuinely fit — at full price, no markdown required.
The business case
Every markdown avoided is margin saved. Elara avoids markdowns.
The fashion industry writes off up to $140 billion in unsold inventory annually. A significant portion of this is stock that exists in a catalog but never appears in front of a shopper with the right context to buy it. Browse-and-filter surfaces the best-sellers. Elara surfaces everything, intelligently, in the context of a complete outfit where each piece earns its place.
$140B
Estimated global fashion inventory write-off per year, most of it is unsurfaced, not unsellable
0 discounts
Elara surfaces dead inventory through contextual outfit placement, no markdown required
Direct GMV
Every Elara-driven sale on a slow-moving SKU is revenue that would otherwise have been written off
How it works
Slow-moving stock. Full-price sales.
01
Every SKU indexed
Slow-movers mapped
Priority: flagged
Elara knows your catalog depth
When Elara indexes your Shopify catalog, it maps every SKU, including the slow-movers. You can flag priority items in Widget Studio for surfacing preference. Elara surfaces slow SKUs in outfit recommendations where they genuinely fit the occasion. Not as promoted products. As the right piece for this brief, from this shopper, at full price.
02
Candidate
Occasion brief
Slow SKU
Fast SKU
Slow SKUs appear in the right outfits
When a shopper brings an occasion brief that matches a slow-moving product’s use case, Elara considers it as a candidate for the outfit alongside faster-moving inventory. It earns its place by being genuinely right for the occasion.
03
Full price · no markdown
Full price. No banner. No badge.
The product appears as a natural recommendation within a complete outfit. No sale label, no urgency mechanic, no markdown. Genuine demand, full margin.
Explore more
See what else Elara does.
Questions, answered.
Does Elara force slow-moving products into outfits even when they're not right?
No. Elara only surfaces a slow-moving SKU in an outfit if it genuinely works for that occasion, that shopper's taste, and that look's aesthetic coherence. Forced recommendations produce returns and shopper dissatisfaction.
Does this work for end-of-season inventory?
Yes, and it's particularly effective for end-of-season. Shoppers buying in the last six weeks of a season are typically occasion-driven, they need something specific and soon. Elara's occasion matching puts your end-of-season inventory in front of exactly that shopper.
How do I tell Elara which inventory to prioritize?
In the Widget Studio, you can flag specific products, collections, or SKUs for priority surfacing. You can also set rules, such as prioritizing any product with more than 50 units and fewer than 10 sales in the last 30 days.
Can I track which Elara conversations led to dead inventory sales?
Yes. The Elara merchant dashboard shows per-SKU attribution, which conversations resulted in a sale for each product, what occasion brief triggered the recommendation, and what the shopper's Style Graph profile looked like.
Show us your slowest SKUs. We’ll show you the outfits Elara would build around them.
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