New research guide: The Confidence Economy, how AI is changing fashion commerce.
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Free Tool
What are returns actually costing you?
Enter four numbers. See the true annual cost of your return rate — and what reducing it by 5% is worth to your bottom line.
What causes fashion returns (NRF, 2025)
~50%
Fit and sizing
Buyers ordered the wrong size, or the fit description didn’t match how the garment actually fits.
~25%
Visual expectation gap
The garment looked different in practice — colour, texture, drape, or proportion — than in the photography.
~25%
Occasion mismatch
The shopper bought for a specific occasion and the piece didn’t work for that context.
Source: NRF Retail Returns Landscape 2025. Approximate percentages. Vary by price point and category.
Up to 4×
conversion rate on styled sessions
25%
average AOV uplift in styled sessions
30%
fewer returns with virtual try-on
See your real return numbers in 14 days
Elara’s holdout report shows your actual lift — conversion, AOV, and return rate — versus a matched control group. No self-reported data.