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Pricing

[ PRICING ]

Priced like a stylist who pays for herself. 

Priced like a stylist who pays for herself. 

Priced like a stylist who pays for herself. 

Thirty days free on every plan. No contracts. Turn it off in one click if the holdout report does not earn it.

No credit card

Cancel any time

Live in under an hour

No developer

How much does Elara cost?

MonthlyAnnual2 months free
[ 01 ] Starter
For stores finding their first lift.
$333/ mo
billed annually · $3,990 / yr · save $798
Start free trial
  • AI stylist + natural language queries
  • Virtual try-on — 500 renders/month
  • 3,000 queries/month
  • 2,500 catalog SKUs
  • Email support — 48hr response
Most popular
[ 02 ] Growth
For brands ready to make the stylist a channel.
$1,000/ mo
billed annually · $11,990 / yr · save $2,398
Start free trial
  • Everything in Starter
  • Virtual try-on — 1,500 renders/month
  • 10,000 queries/month
  • 10,000 catalog SKUs
  • Priority email support — 24hr response
  • Proactive engagement (configurable triggers)
  • Playground
[ 03 ] Scale
For high-volume stores that want fewer limits.
$2,750/ mo
billed annually · $32,990 / yr · save $6,598
Start free trial
  • Everything in Growth
  • Virtual try-on — 5,000 renders/month
  • Playground
  • 30,000 queries/month
  • 50,000 catalog SKUs
  • Slack support — 4hr SLA
  • Advanced analytics dashboard
[ 04 ] Enterprise
For groups with bespoke requirements.
Custom
Tailored to your store’s volume and needs.
Talk to us
  • Playground
  • 500K+ sessions per month
  • Custom query and SKU limits
  • Assigned Customer Success Manager
  • SLA guarantees
  • SSO and advanced security
  • Custom integrations
All plans include a 30-day free trial · No credit card · No auto-charge at the end

[ 01 ]

full comparison

What is in each plan?

Starter$399/moGrowth$1,199/moScale$3,299/moEnterpriseCustom
Core
AI stylist
Natural language outfit briefs
Product search by description
Product comparison queries
Styling advice queries
Outfit completion (wardrobe context)
Catalog queries and product Q&A
Usage limits
Queries per month3,00010,00030,000Custom
Catalog SKUs2,50010,00050,000Custom
VTO renders per month5001,5005,000Custom
Overage (per query)Billed separatelyBilled separatelyBilled separatelyNegotiated
Features
Virtual try-on (in-chat)
Playground—
Widget Studio (brand config)
Proactive engagement—
Advanced analytics dashboard——
Custom AI training———
SSO and advanced security———
Custom integrations———
Support
Onboarding guide
Email support48hr24hr——
Slack support——4hr SLA
Assigned Customer Success Manager———
SLA guarantees———
[ 02 ]the math

What does a plan need to move to pay for itself?

A worked example on a $500K GMV / month store. Illustration, not a forecast.

GMV / month
$500,000
Starter
$399 / mo
Starter as % of GMV
0.08%
AOV on assisted orders
+25%
Conversion on assisted sessions
Up to 4×
Industry standards for AI-assisted shopping sessions. Your holdout report shows your own.
Break-even
$0/ mo of assisted orders
0.32% of GMV
$399plan
25%AOV lift
$1,596assisted orders

At up to 4× conversion on assisted sessions, a small slice of traffic gets there in the first week.

Starter pays for itself in week one · illustrationRun it on your own numbers

[ 03 ]

every plan

What is included on every plan?

[ 04 ]

the trial

How does the 30-day trial work?

  1. 01
    Connect your catalog
    The Shopify app or four lines in your theme. The catalog syncs in under an hour.
  2. 02
    Configure in Widget Studio
    Under ten minutes. Preview the stylist on your own store before anyone sees it.
  3. 03
    Go live
    One toggle. The holdout starts automatically.
  4. 04
    Decide by day 30
    Read the report. Choose a plan or walk away — nothing owed.
HOLDOUT REPORT
DAY 14 · FIRST READ
Conversion     4×    vs holdout
AOV            +25%  vs holdout
 
DAY 30 · DECISION
Keep · Upgrade · Walk away
Sample report. Your numbers come from your own holdout.

“The trial is thirty days. If the numbers work, you choose a plan. If they do not, you cancel — no questions, no invoice. We only want brands that Elara actually moves.”

Mehul Agarwal · Founder & CEO

[ 05 ]

the numbers

What does it do to the numbers?

+0%
Average order value
0.0×
Items per session
0×
Conversion, assisted sessions
+0%
Engagement
Industry standards for AI-assisted shopping sessions. Your holdout report shows your own.

[ ? ]

questions

Pricing questions, answered. 

Pricing questions, answered. 

Pricing questions, answered. 

Anything else, book twenty minutes and ask the founder directly.

Ask a question

Nothing is charged automatically. You receive your holdout lift report; if the numbers work you choose a plan, and if they do not you cancel with nothing owed.

Any shopper interaction that produces a response: a brief, a product search, a styling question, a comparison or a product question. Browsing without opening the stylist does not count, and a proactive message the shopper ignores does not count.

The widget keeps working. You get an overage notification and overages are billed per query at the rate shown in your dashboard; upgrading at any time avoids them. Before BFCM, upgrade in advance.

Yes. The holdout is configured automatically during onboarding and the report lives in your dashboard.

No. Four lines in your theme or the Shopify app, by anyone with admin access; headless stores use the SDK. Most brands are live in under an hour.

Any time. Upgrades apply immediately and are prorated; downgrades apply at the next billing cycle. No penalty.

Two months. Starter $3,990/yr, Growth $11,990/yr, Scale $32,990/yr, billed upfront.

No. It is included from Growth up. On Starter, Elara responds when a shopper opens the stylist; it does not speak first.

Scale and Enterprise. On Starter and Growth, shoppers use the conversational stylist; the try-on is included on every plan.

Elara syncs the whole catalog and styles up to the limit, prioritised by your merchandising rules; Scale covers 50,000 SKUs and Enterprise is custom.

No setup fee on any plan and no contract on monthly billing. Annual plans are billed upfront.

Prices are in USD; tax is applied at checkout according to your billing address.

Give your store a stylist that actually sells. 

Give your store a stylist that actually sells. 

Give your store a stylist that actually sells. 

Thirty days free. Live in under an hour. Measured against a holdout from day one.

Slide to start your trial

No credit card · Cancel any time