New research guide: The Confidence Economy, how AI is changing fashion commerce.
Read it →
PRICING
Pay after you’ve seen the lift.
Every plan includes a 30-day free trial. You see your actual conversion, AOV, and revenue impact before you decide to stay. Plans from $399/month.
No credit card required
Cancel anytime
Live in under an hour
No developer required
Monthly
Annual · Save up to 2 months
Starter
Everything you need to convert occasion-intent shoppers and measure your real lift.
$399
/mo
$333/mo billed annually — save $798/year
AI stylist + natural language queries
Virtual try-on — 500 renders/month
3,000 queries/month
2,500 catalog SKUs
Email support — 48hr response
Growth
For brands ready to turn their AI stylist into a revenue driver.
$1,199
/mo
$1,000/mo billed annually — save $2,398/year
Everything in Starter
Virtual try-on — 1,500 renders/month
10,000 queries/month
10,000 catalog SKUs
Priority email support — 24hr response
Proactive engagement (configurable triggers)
Playground
Most Popular
Scale
For high-volume stores that need more power and fewer limits.
$3,299
/mo
$2,750/mo billed annually — save $6,598/year
Everything in Growth
Virtual try-on — 5,000 renders/month
Playground
30,000 queries/month
50,000 catalog SKUs
Slack support — 4hr SLA
Advanced analytics dashboard
Enterprise
Custom pricing for high-volume stores with complex requirements.
Custom
Tailored to your store’s volume and needs.
Playground
500K+ sessions per month
Custom query and SKU limits
Assigned Customer Success Manager
SLA guarantees
SSO and advanced security
Custom integrations
FULL COMPARISON
Everything, side by side.
Starter
$399/mo
Growth
$1,199/mo
Scale
$3,299/mo
Enterprise
Custom
Core
AI stylist
Natural language outfit briefs
Product search by description
Product comparison queries
Styling advice queries
Outfit completion (wardrobe context)
Catalog queries and product Q&A
Usage limits
Queries per month
3,000
10,000
30,000
Custom
Catalog SKUs
2,500
10,000
50,000
Custom
VTO renders per month
500
1,500
5,000
Custom
Overage (per query)
Billed separately
Billed separately
Billed separately
Negotiated
Features
Virtual try-on (in-chat)
Playground
—
Widget Studio (brand config)
Proactive engagement
—
Advanced analytics dashboard
—
—
Custom AI training
—
—
—
SSO and advanced security
—
—
—
Custom integrations
—
—
—
Support
Onboarding guide
Email support
48hr
24hr
—
—
Slack support
—
—
4hr SLA
Assigned Customer Success Manager
—
—
—
SLA guarantees
—
—
—
THE MATH
A realistic lift, translated into revenue.
These are not best-case numbers. They are a conservative illustration of what a 0.3 percentage point conversion lift means on a $500K GMV/month store — which is roughly what the Starter plan covers at its lower end of performance.
CVR LIFT
1.9% → 2.2%
Typical conversion rate improvement on outfit-engaged sessions. Conservative estimate.
ADDITIONAL MONTHLY REVENUE
$8,000
On a $500K/month GMV store. $8,000 monthly incremental revenue from a 0.3pt CVR improvement.
PAYBACK PERIOD
Week 1
The Starter plan at $399/month pays for itself in the first week of a successful trial.
$500,000 GMV/month
× 1.9% current CVR = $9,500 from conversions
× 2.2% with Elara = $11,000 from conversions
Difference: $1,500/month (conservative estimate)
At +18% AOV on Elara-assisted sessions:
Additional lift: ~$6,500/month
Combined impact: ~$8,000/month additional revenue
Starter plan cost: $399/month
Month 1 payback: Week 1
Illustration only. Actual results depend on your store’s traffic volume, current CVR, catalog size, and shopper engagement with Elara.
Run the math on your actual store numbers.
The ROI calculator takes your GMV, current CVR, and average order value and shows you what Elara would mean for your store specifically.
INCLUDED ON ALL PLANS
Every plan. Every shopper. No exceptions.
30-day free trial
Every plan starts with a 30-day free trial. No credit card required to start. No auto-charge at trial end.
Live in under an hour
Four lines in your Shopify theme. Configuration in Widget Studio. No developer, no App Store approval, no redesign.
Your catalog stays yours
Your data powers your widget only. Never shared with other brands. Never used to train shared models.
Widget Studio
Full brand configuration — colors, copy, placement, trigger rules, product surfacing. Preview before publishing.
Style Graph from day one
Per-shopper taste model builds from the first interaction. Shoppers with the Elara iOS app arrive with a pre-built profile.
THE 30-DAY TRIAL
Start free. Know before you commit.
01
Connect your catalog
Paste your Shopify credentials. Elara ingests, enriches, and indexes your products in 30-40 minutes. No dev work.
02
Configure in Widget Studio
Set your brand colors, copy, and trigger rules. Preview on your actual store before publishing. Takes under 10 minutes.
03
Go live — today
One toggle. The AI stylist is live on your store. Every shopper interaction starts building taste data and feeding the measurement system.
04
Decide by day 30
Track your real numbers in the dashboard throughout the trial. If it’s working, choose a plan. If not, walk away. Nothing owed.
The trial is 30 days. If the numbers work, you choose a plan. If they don’t, you cancel — no questions, no invoice. We only want brands that Elara actually moves.
Mehul Agarwal, Founder, Elara
Measured via holdout-based lift reports across trial deployments. Q3 2026.
Pricing questions, answered.
What happens after the 30-day free trial?
At the end of the 30-day trial, you receive your holdout-based lift report. If the numbers work for your store, you choose a plan and we continue. If they don't, you cancel with nothing owed. There is no auto-charge at trial end. You make a deliberate decision to stay.
What counts as a query?
A query is any shopper interaction with Elara that produces a response — an outfit brief, a product search, a styling question, a comparison request, or a product detail question. Browsing your store without opening the chat does not count. Proactive engagement messages that the shopper dismisses without responding do not count. Only meaningful interactions count.
What happens if I exceed my query limit mid-month?
Elara does not cut off mid-month. If you exceed your plan's query limit, the widget continues working and you receive an overage notification. Overages are billed at a per-query rate shown in your dashboard. You can upgrade your plan at any time to avoid overages. During high-traffic periods like BFCM, we recommend upgrading in advance.
Is the holdout-based lift report included on all plans?
Yes. Every plan includes a holdout-based lift report. The holdout group is configured automatically during onboarding — you do not need to set it up manually. The report is delivered to your dashboard and optionally to your email.
Do I need a developer to install Elara?
No. Setup is four lines added to your Shopify theme. This can be done by anyone with Shopify admin access — a founder, an operations person, a marketer. No developer, no custom development, no App Store approval wait time. Most brands are live in under an hour.
Can I switch plans after starting?
Yes, at any time. Upgrades take effect immediately. Downgrades take effect at the next billing cycle. There is no penalty for switching. If you upgrade mid-month, you are billed the prorated difference for the remaining days.
Is annual billing available and how much does it save?
Annual billing saves the equivalent of two months. Starter annual: $3,990/year ($333/mo effective) saves $798 versus monthly. Growth annual: $11,990/year ($1,000/mo effective) saves $2,398. Scale annual: $32,990/year ($2,750/mo effective) saves $6,598. Annual plans are billed upfront.
Does Proactive Engagement cost extra?
No. Proactive Engagement is included on Growth and Scale plans at no additional cost. On Starter, the AI stylist responds when shoppers initiate a conversation — Elara does not initiate proactively. Proactive initiation requires the behavioral signal infrastructure that runs more efficiently at Growth query volumes.
What is Playground and which plans include it?
Playground is a visual browse-and-build mode inside the Elara widget. Shoppers who prefer not to type a brief can browse your catalog by category, build a complete outfit by selecting pieces manually, and try the full assembled look on their photo using virtual try-on. Playground is included on Scale and Enterprise plans. On Starter and Growth, shoppers use the conversational interface — they describe their occasion and Elara builds the outfit recommendation.
See what the lift looks like on your store.
Start free. Know before you commit.
30-day free trial. No developer required. Live in under an hour.
No credit card required · Cancel anytime · Live in under an hour