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PRICING
Pay after you've seen the lift.
Every plan includes a 30-day free pilot and a holdout-based lift report at 14 days. You see your actual conversion, AOV, and revenue impact before you decide to stay. Plans from $399/month.
No credit card required·
Cancel anytime·
Live in under an hour·
No developer required
Monthly
Annual — 2 months free
Starter
Essential AI shopping assistant for brands getting started.
$399/mo
AI shopping assistant + natural language queries
Virtual try-on — 500 renders/month
3,000 queries/month
2,500 catalog SKUs
Email support — 48hr response
Most Popular
Growth
For brands ready to turn their AI shopping assistant into a revenue driver.
$1199/mo
Everything in Starter
Virtual try-on — 1,500 renders/month
10,000 queries/month
10,000 catalog SKUs
Priority email support — 24hr response
Proactive engagement (configurable triggers)
Scale
For high-volume stores that need more power and fewer limits.
$3299/mo
Everything in Growth
Virtual try-on — 5,000 renders/month
30,000 queries/month
50,000 catalog SKUs
Slack support — 4hr SLA
Advanced analytics dashboard
Enterprise
Custom pricing for high-volume stores with complex requirements.
Custom
Tailored to your store's volume and needs.
500K+ sessions per month
Custom query and SKU limits
Assigned Customer Success Manager
Custom AI training on your catalog
SLA guarantees
SSO and advanced security
Custom integrations
Volume discounts
FULL COMPARISON
Everything, side by side.
THE MATH
A realistic lift, translated into revenue.
These are not best-case numbers. They are a conservative illustration of what a 0.3 percentage point conversion lift means on a $500K GMV/month store — which is roughly what the Starter plan covers at its lower end of performance.
CVR LIFT
1.9% → 2.2%
Typical conversion rate improvement on outfit-engaged sessions. Conservative. Based on first 14-day pilot data.
ADDITIONAL MONTHLY REVENUE
$8,000
On a $500K/month GMV store. $8,000 monthly incremental revenue from a 0.3pt CVR improvement.
PAYBACK PERIOD
Week 1
The Starter plan at $399/month pays for itself in the first week of a successful pilot.
$500,000 GMV/month
× 1.9% current CVR = $9,500 from conversions
× 2.2% with Elara = $11,000 from conversions
Difference: $1,500/month (conservative estimate)
At +18% AOV on Elara-assisted sessions:
Additional lift: ~$6,500/month
Combined impact: ~$8,000/month additional revenue
Starter plan cost: $399/month
Month 1 payback: Week 1
Illustration only. Actual results depend on your store's traffic volume, current CVR, catalog size, and shopper engagement with Elara. Measured via holdout-based lift report after 14 days.
Run the math on your actual store numbers.
The ROI calculator takes your GMV, current CVR, and average order value and shows you what Elara would mean for your store specifically.
Calculate your ROI →INCLUDED ON ALL PLANS
Every plan. Every shopper. No exceptions.
30-day free pilot
Every plan starts with a 30-day free pilot. No credit card required to start. No auto-charge at pilot end.
Holdout-based lift report at 14 days
A controlled experiment measuring your actual conversion, AOV, and revenue impact versus a matched control group. Your real numbers, not benchmarks.
Live in under an hour
Four lines in your Shopify theme. Configuration in Widget Studio. No developer, no App Store approval, no redesign.
Your catalog stays yours
Your data powers your widget only. Never shared with other brands. Never used to train shared models.
Widget Studio
Full brand configuration — colors, copy, placement, trigger rules, product surfacing. Preview before publishing.
Style Graph from day one
Per-shopper taste model builds from the first interaction. Shoppers with the Elara iOS app arrive with a pre-built profile.
THE 30-DAY PILOT
Start free. Know before you commit.
01
Connect your catalog
Paste your Shopify credentials. Elara ingests, enriches, and indexes your products in 30-40 minutes. No dev work.
02
Configure in Widget Studio
Set your brand colors, copy, and trigger rules. Preview on your actual store before publishing. Takes under 10 minutes.
03
Go live — today
One toggle. The AI shopping assistant is live on your store. Every shopper interaction starts building taste data and feeding the measurement system.
04
See your lift report at 14 days
After 14 days, your holdout-based lift report is ready. Conversion lift, AOV impact, and revenue increment versus a matched control group. Your actual numbers.
"
The pilot is 30 days. The lift report is at 14 days. If the numbers work, you choose a plan. If they don't, you cancel — no questions, no invoice. We only want brands that Elara actually moves.
Mehul Agarwal, Founder, Elara
+18%
Average order value lift on outfit-engaged sessions
2.4x
Items per session versus unassisted browsing
+340%
Session engagement rate — Elara-assisted versus standard browse
<1hr
Median time from signup to live on your store
Measured via holdout-based lift reports across pilot deployments. Q3 2026.
Pricing questions, answered.
What happens after the 30-day free pilot?
At the end of the 30-day pilot, you receive your holdout-based lift report. If the numbers work for your store, you choose a plan and we continue. If they don't, you cancel with nothing owed. There is no auto-charge at pilot end. You make a deliberate decision to stay.
What counts as a query?
What happens if I exceed my query limit mid-month?
Is the holdout-based lift report included on all plans?
Do I need a developer to install Elara?
Can I switch plans after starting?
Is annual billing available and how much does it save?
Does Proactive Engagement cost extra?
See what the lift looks like on your store.
Start free. Know before you commit.
30-day free pilot. Holdout-based lift report at 14 days. No developer required. Live in under an hour.
No credit card required · Cancel anytime · Live in under an hour