Yes. Elara reasons about age-appropriate formality, silhouette, and styling from the brief the shopper provides. A parent buying for a 4-year-old gets different recommendations from one buying for a 13-year-old — both from your catalog, both appropriate for the stated age and occasion. The catalog's product metadata (age ranges, sizing) helps Elara make these distinctions accurately.

By asking. Elara's conversational flow can take a brief like "he only wears streetwear and refuses anything formal — but we need something for a wedding" and build an outfit that meets both constraints. The recommendation finds catalog items that work for the occasion's formality requirement within the child's aesthetic comfort zone. This significantly reduces the "bought it, he wouldn't wear it" return scenario.

Yes. School events — concerts, presentations, interviews, award ceremonies — are one of the highest-frequency boys' fashion purchase occasions. Elara understands the formality gradient between these events and a full wedding, and builds appropriate looks for each. A school concert brief gets different recommendations from a summer wedding brief, even if both say "smart."

Yes. Elara handles activewear briefs as naturally as formal occasion briefs. "I need a football training kit and something to wear to the sports awards dinner afterward" produces two complete outfits — one functional activewear combination and one smart-casual option appropriate for the award context — both from your catalog.

Yes. The SDK works with Hydrogen and any front end that can load a script or call the API.

Your catalog, stock and anonymous on-site behaviour. No personal data is required to style a shopper; nothing is shared across brands or used to train models for anyone else.