About Elara
We built what fashion e-commerce was missing.
Elara started as a consumer app. Every brand whose products we styled kept asking the same question: how do we get this on our store? So we built it for them.
98% of shoppers leave without buying. Nobody was solving it.
Fashion e-commerce has converted at 1–2% for twenty years. Every brand tried the same fixes — better photography, smarter filters, recommendation carousels. None of it closed the gap. Because the gap was never a product problem. It was an intelligence problem. Nobody was there to help the shopper decide. We built Elara to be that intelligence — a conversational AI stylist that lives on any fashion store and guides every shopper from a vague brief to a confident purchase.
We’re not a chatbot company. We’re a styling company that built AI.
Most AI shopping tools are built by engineers who understand language models. We’re built by people who understand fashion, taste, and the moment a shopper decides to buy. The Elara Style Graph — the taste model that powers every recommendation — was built from hundreds of thousands of real styling decisions, not scraped product data. That difference shows in the output.
The team
Mehul Agarwal
Founder & CEO
Previously designed products at Lightmatter and Dyte (acquired by Cloudflare). MS in Human-Computer Interaction. Built Elara because he had the problem every morning and couldn’t find anything that solved it.
We’re early. The window is open.
We’re working with a small number of fashion brands in pilot right now. If you want to be one of them, now is the time.