New research guide: The Confidence Economy, how AI is changing fashion commerce.
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Use case
Your sales associates are great. They shouldn’t have to memorise your entire catalog to prove it.
A client walks in. She knows the occasion. Your associate knows the store. But no one can hold 3,000 SKUs in their head at once. Elara can.
No additional setup required · Works on any device · If Elara is on your store, it’s already in your fitting room.
The problem
Walking the floor to find one piece is time your client is standing alone.
No associate can hold your full catalog in their head — especially new hires, seasonal staff, or associates covering a section they don’t usually work. The knowledge gap is what turns a confident client into an uncertain one. Elara closes it, not by replacing the associate, but by giving them instant access to the entire catalog in the language they already use with clients.
0
Additional setup required — works on any device with your store URL
1
Sentence to surface a complete look from your full live catalog
2x
More looks per fitting room session vs. manual floor searches
How it works in-store
The fitting room. The counter. The floor. One sentence in. Complete outfit out.
01
Any device. Your store URL.
The brief
Associate opens the brand website on a tablet outside the fitting room and types the client’s occasion, constraints, and budget in plain language.
02
Top
Bottom
Dupatta
Footwear
The catalog responds
Elara reads the occasion, aesthetic constraint, garment exclusion, and price ceiling — and returns a complete look from the live catalog with a rationale for each piece.
03
Something in a deeper colour →
The client decides
Associate shows the look on the tablet. Client refines. Associate updates the brief. Elara rebuilds. The conversation continues until she has a look she wants.
Explore more
See what else Elara does.
Questions, answered.
Does this require a separate Elara license for in-store use?
No. If Elara is installed on your Shopify store, in-store access is included on all plans. Your associates open your store URL on any device and Elara is already there. There is no additional fee, no separate login, and no implementation required.
How does an associate use Elara differently from an online shopper?
The interface is identical — a chat input that accepts a natural language brief. The difference is who is typing: an online shopper describes their own occasion and taste, while an associate describes their client's brief on their behalf. The catalog responds the same way in both cases.
Does Elara know what's actually in stock in the store?
Elara works from your live Shopify catalog. If your in-store inventory is synced to your Shopify store (which it is on most Shopify POS setups), Elara surfaces only pieces that are in stock. Associates can specify size and availability constraints in the brief.
Can an associate send the client a look to buy online later?
Yes. Any outfit built in Elara can be saved and shared as a link. If a client tries on pieces in-store and wants to purchase additional items from the look later, the associate can share the complete look with her directly. She receives a link to the full outfit on your store and can complete the purchase from her own device.
Your catalog should be as fast as your best associate.
Elara is already in your store. Open your URL on any device and your team has the entire catalog in natural language from day one of your pilot.
30-day free pilot · No credit card required · Cancel anytime
