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Proactive engagement

[ 01 ] · Proactive engagement

Your store used to wait. Now it speaks first.

Dwell time, a scroll back to the size chart, a cart removal. Elara reads the signal and opens the conversation before the tab closes — with a reason to stay, not a coupon.

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Dwell 25s on productSize chart viewed ×2Hesitation detected

Talk to your stylist

Still deciding? I can build a full outfit around this piece.

[ 01 ]

in one sentence

What is proactive engagement?

Proactive engagement is an AI stylist opening a conversation with a shopper who shows signs of hesitating — rather than waiting in a corner to be clicked. Elara watches on-page behaviour such as time on product, size-chart views and cart removals, and when a shopper crosses a hesitation threshold it offers to build a complete look around the piece they are viewing. Around 98 of every 100 fashion-store visitors leave without buying; this is the moment it speaks.

Also called · behavioural trigger · intent-based engagement · hesitation detection

In the glossary →

[ 02 ]

the gap

Why does it matter?

98 of 100 visitors leave without buying.

The window between hesitating and leaving is under a minute.

A chat bubble in the corner is a door nobody knocks on.

[ 03 ]

how it works

How does proactive engagement work?

01
Reads the room
Time on page, size-chart views, product comparisons, add-then-remove, cursor drifting to the tab bar.
02
Scores the hesitation
Signals combine into one per-session score, against a threshold you set in Widget Studio.
03
Speaks first
One message written for that page and that moment, in your brand’s tone. Never a modal, never a discount.
04
Hands over to the stylist
One reply and the brief, the look and the try-on follow.

WIDGET STUDIO · TRIGGER

Threshold · 0.72
Pages     · PDP, Collection, Cart
Opener    · “Still deciding? I can
            build a full outfit
            around this piece.”

One message per session. Never a discount.

[ 04 ]

the numbers

What does it do to the numbers?

+0%

Engagement, AI-assisted sessions

<60s

Window between hesitating and leaving

0

Message per session

Industry standards for AI-assisted shopping sessions. Your holdout report shows your own.

Baymard Institute puts the share of abandoned online carts at around 70%, and most of those shoppers leave without a word. Proactive engagement exists for that silence: a single, relevant offer of help at the moment a shopper hesitates, instead of a discount code after they have already gone. It costs nothing to ignore, and it never blocks the page.

Source · Baymard Institute, via our 2026 fashion ecommerce stats →

[ 05 ]

versus

How is it different from exit-intent pop-ups and generic AI chat?

ElaraExit-intent pop-upGeneric AI chat

Speaks before the shopper leaves

Offers styling, not a discount

Written for the page and the moment

Continues into a complete look

Measured against a holdout

Compare ·

Elara vs Tidio →

Elara vs Shopify Inbox →

[ 06 ]

use cases

Which use cases does it power?

[ Use case ]

Complete the look

From any product page, Elara builds the outfit around the piece they are already looking at.

[ Use case ]

Reduce returns

Full-outfit try-on before checkout means fewer surprises after it.

[ Use case ]

Occasion shopping

The shopper describes the moment. Elara answers with a complete look, in stock, in their size.

[ 07 ]

who it is for

Who is it for?

Heads of Ecommerce who have tried exit-intent and discount pop-ups and watched margin leave with the customers.

25K–600K SESSIONS / MO

SHOPIFY & HEADLESS

APPAREL, FOOTWEAR, ACCESSORIES

[ 08 ]

pairs with

Garden wedding in June, under $900

OccasionBudgetDress code

[ 02 ]

Occasion briefs

One sentence about the moment becomes a brief: occasion, budget, weather, dress code.

Full look

[ 03 ]

Full-outfit try-on

The whole look on the shopper, not a single item on a model.

[ 06 ]

Widget Studio

Accent, radius, opener, placement. It looks like your brand because you made it.

[ ? ]

questions

Questions a Head of Ecommerce asks first.

Anything else, book twenty minutes and ask the founder directly.

Ask a question

No. It is a single message from the stylist pill, written for the page the shopper is on, rate-limited to once per session and never a modal. The shopper can ignore it and nothing blocks the page. A pop-up interrupts everyone; this speaks only to someone who is hesitating.

Time on a product page, repeated size-chart views, comparing several products, adding and removing from the cart, scroll reversals and the cursor moving towards the tab bar. Signals are scored per session on your store; no personal data is needed and nothing is shared across brands.

Yes. The hesitation threshold, the page types it is allowed on, the opener copy and the tone are set in Widget Studio, with a live preview on your store before you publish.

Never. Elara offers styling — a complete look built around the piece the shopper is looking at — because help, not a coupon, is what most hesitating shoppers are missing. Margin stays where it is.

Yes. It speaks on product, collection and cart pages with a different opener on each, and you can switch any page type off.

The holdout lift report. A slice of your traffic never sees Elara, and the report shows conversion, AOV and items per session for both groups side by side.

[ 09 ]

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