Is proactive engagement just a pop-up?

No. It is a single message from the stylist pill, written for the page the shopper is on, rate-limited to once per session and never a modal. The shopper can ignore it and nothing blocks the page. A pop-up interrupts everyone; this speaks only to someone who is hesitating.

Which signals does Elara use to detect hesitation?

Time on a product page, repeated size-chart views, comparing several products, adding and removing from the cart, scroll reversals and the cursor moving towards the tab bar. Signals are scored per session on your store; no personal data is needed and nothing is shared across brands.

Can I control when and where it speaks?

Yes. The hesitation threshold, the page types it is allowed on, the opener copy and the tone are set in Widget Studio, with a live preview on your store before you publish.

Does it offer discounts?

Never. Elara offers styling — a complete look built around the piece the shopper is looking at — because help, not a coupon, is what most hesitating shoppers are missing. Margin stays where it is.

Does proactive engagement work on collection and cart pages?

Yes. It speaks on product, collection and cart pages with a different opener on each, and you can switch any page type off.

How do I know it is working?

The holdout lift report. A slice of your traffic never sees Elara, and the report shows conversion, AOV and items per session for both groups side by side.

New research guide: The Confidence Economy, how AI is changing fashion commerce.

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Industries

[ INDUSTRIES ]

The same stylist. A different shop floor.

Elara reads your catalog, so it speaks the language of your category — occasions, silhouettes, sizes, seasons. Nine categories, one widget.

Women’s fashion

Every occasion, answered with a complete look.

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Men’s fashion

The rest of the outfit, built around his piece.

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Luxury fashion

Clienteling for every visitor, in your tone.

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Sustainable fashion

The piece she buys is the piece she keeps.

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Accessories & jewellery

The third piece, placed where it belongs.

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Kids’ fashion

Every child, every size, one brief.

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Girls’ fashion

The look she will actually wear.

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Boys’ fashion

One shirt, and everything that goes with it.

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Indian ethnic fashion

Every festival’s dress code, understood.

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[ 01 ]

the numbers

What does it do to the numbers?

+0%

Average order value

0.0×

Items per session

0×

Conversion, assisted sessions

+0%

Engagement

Industry standards for AI-assisted shopping sessions. Your holdout report shows your own.

[ ? ]

questions

Questions a Head of Ecommerce asks first.

Anything else, book twenty minutes and ask the founder directly.

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The one with a line item you already track: AOV stuck at one item means Complete the look; returns above 25% means Reduce returns; a markdown problem means Revive dead inventory. All seven run on the same widget, so starting with one does not lock out the rest.

No. They are outcomes of the same stylist. You can boost or exclude products, write openers per page type and set the hesitation threshold in Widget Studio; the rest is automatic.

The widget is live within an hour; the holdout report shows a first read at 14 days and a reliable one at 30, depending on traffic.

Yes. The brief and the Style Graph are category-agnostic, and try-on supports apparel, footwear and bags with accessories as overlays.

Yes, via the SDK.

A random holdout slice never sees Elara; conversion, AOV, items per session and return rate are compared between the two groups in the dashboard.

Give your store a stylist that actually sells.

Thirty days free. Live in under an hour. Measured against a holdout from day one.

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