Elara Glossary

AI and fashion commerce. Defined.

40 terms across AI shopping, agentic commerce, fashion ecommerce, and measurement. Written for fashion brands, not for engineers.

40 terms

4 categories

AI Shopping Assistant

A conversational AI that helps shoppers make purchase decisions on an ecommerce store.

Agentic Commerce

Commerce experiences driven by AI agents that take autonomous action on behalf of shoppers or brands.

AI Personalization

Using machine learning to tailor the ecommerce experience to each individual shopper.

AI Taste Model

A machine learning system that builds a profile of a shopper's aesthetic preferences.

Metrics

Average Order Value (AOV)

The average revenue generated per order.

Metrics

A/B Testing

A controlled experiment splitting traffic between two variants to measure outcomes.

Behavioral Trigger

A specific shopper action that signals hesitation and activates a proactive AI response.

Conversational Commerce

Ecommerce experiences where natural language replaces navigation as the primary discovery mechanic.

Fashion

Capsule Wardrobe

A small, curated collection of versatile pieces that combine into many outfits.

Fashion

Complete-the-Look

A capability that recommends the pieces needed to turn a garment into a complete outfit.

Fashion

Catalog Enrichment

Adding detailed metadata to product listings beyond title, price, and category.

Metrics

Conversion Rate

The percentage of website sessions that result in a purchase.

Metrics

Customer Lifetime Value (CLV)

The total revenue a brand can expect from a customer over the relationship.

Metrics

Cart Abandonment Rate

The percentage of shoppers who add an item to cart but leave without purchasing.

Fashion

Dead Inventory

Product that has sat in a catalog with low or zero sales velocity, typically requiring markdown.

Fashion

Full-Price Sell-Through

The percentage of inventory sold at original retail price, before markdowns or promotions.

Fashion

Fashion Discovery

The process by which shoppers find new products, brands, or looks.

Generative Engine Optimization (GEO)

Optimizing content so AI language models discover, cite, and accurately describe a brand.

Elara

Holdout-Based Lift Report

A measurement method that isolates an AI tool's true incremental impact using a randomized control group.

Intent Recognition

The AI capability that identifies what a shopper is trying to accomplish from their input.

Fashion

Inventory Days on Hand (DOH)

The average time a unit of inventory sits before being sold.

Metrics

Incremental Lift

The actual revenue improvement caused by a tool, isolated through a holdout test.

Metrics

Items Per Session

The average number of distinct products added to cart or purchased in a session.

Large Language Model (LLM)

An AI system trained on text that can understand and generate natural language.

Natural Language Search

Letting shoppers describe what they want in everyday language rather than keywords.

Elara

Outfit Assembly

The AI-driven process of selecting multiple catalog pieces that work together as a complete look.

Elara

Occasion Shopping

Fashion purchasing driven by a specific event or context rather than a product attribute.

Fashion

Occasion-Based Commerce

An ecommerce approach organized around shopper occasions rather than product categories.

Fashion

Outfit Merchandising

Presenting products as complete, styled outfits rather than individual items.

Proactive Engagement

An AI assistant initiating a conversation based on behavioral signals, before the shopper asks.

Fashion

Product Detail Page (PDP)

The page on a store dedicated to a single product's images, description, and pricing.

Fashion

Return Rate

The percentage of orders returned by customers after purchase.

Metrics

Revenue Per Visitor (RPV)

Total revenue divided by total visitors, combining conversion and AOV.

Elara

Style Graph

A per-shopper taste model that learns from every interaction to produce increasingly personalized outfit recommendations.

Fashion

Size Guide Optimization

Improving fit information on product pages to reduce size-related returns.

Fashion

Shopify Fashion Brand

Any apparel, accessories, or footwear brand using Shopify as its ecommerce platform.

Metrics

Session Engagement Rate

The percentage of sessions with meaningful interaction beyond passive browsing.

Virtual Try-On (VTO)

Technology that lets shoppers see how a garment looks on their own body before buying.

Elara

Widget Studio

Elara's merchant-facing panel for configuring the AI shopping assistant's look, behavior, and rules.

Fashion

Wardrobe Completion

Purchasing additional pieces to complement an existing wardrobe.

These definitions are written for fashion brands evaluating AI tools — not as academic or technical references. Where a term has a proprietary Elara meaning, it is marked as such.