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Free Tool
How does your fashion store compare?
Enter your numbers. See how you stack up against industry benchmarks — and what each metric is worth annually.
Your store
10,000
From your Shopify Analytics dashboard
$75
Per completed order
Fashion average: $65–90 (Shopify Commerce Report 2026)
2.0%
Orders ÷ sessions × 100
Fashion average: 1.4% (Shopify Commerce Report 2026)
28%
Returned orders ÷ total orders × 100
Fashion average: 25–40% (NRF Returns Landscape 2025)
$38
Paid marketing spend ÷ new customers acquired
DTC fashion average: $32–45 (Shopify 2025)
Benchmarks from Shopify Commerce Report 2026, NRF Returns Landscape 2025, and Richpanel 2026. Industry averages. Your results will vary.
Your benchmark comparison
2.0%
At average
200 orders/month
Industry: 1.4–3.5% · Shopify 2026
$75
Above average
$15,000/month gross
Industry: $65–90 · Shopify 2026
28%
At average
56 returns/month
Industry: 25–40% · NRF 2025
$38
High vs. AOV
CAC is 51% of your AOV
DTC average: $32–45 · Shopify 2025
What moving each metric is worth annually
$90,000
+1% conversion rate
Additional annual revenue, same traffic
$24,000
+$10 average order value
Additional annual revenue, no new customers
$9,000
-5% return rate
Revenue recovered annually
$180,000
Current annual revenue
At today's conversion and AOV
Your CAC of $38 is high relative to your $75 AOV. You're spending 51% of each order's value to acquire the customer.
Up to 4×
conversion rate on styled sessions
25%
average AOV uplift in styled sessions
30%
fewer returns with virtual try-on
See these numbers on your actual store
20 minutes. We’ll show you what Elara does to your specific catalog before the call ends.