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FAQ
Everything you want to know before you decide.
If your question isn’t here, book a demo and ask us directly.
What exactly does the chat interface look like on my store?
It's a floating chat panel that shoppers open from any page. They describe what they need, such as "something for a beach trip" or "help me style this kurta," and Elara responds with complete looks built from your catalog, with a rationale for each pick. It feels like texting a stylist, not using a search bar, and every conversation is a sale you're more likely to close.
Does Elara work on any Shopify store or only certain plans?
Any Shopify store on a Basic plan or above. There are no theme restrictions, installation is four lines of code in your theme. If you can install a Shopify app, you can install Elara.
How long does setup actually take?
Under an hour for most stores. Connect your catalog (30 to 40 minutes for ingestion and indexing), configure your brand colors and copy in Widget Studio (10 to 15 minutes), preview on your live store, go live with one toggle. No developer required.
Does VTO work on web or only the iOS app?
Both. The same virtual try-on technology from the Elara iOS app works inside the chat widget on your store. Shoppers see pieces on themselves without leaving your site.
What if a shopper already uses the Elara iOS app?
Their Style Graph carries over automatically. When they visit your store, Elara already knows their taste, so every recommendation is personalized from the first interaction. That means faster conversions for you from day one, the key advantage Elara has over any standalone chat widget.
Is my catalog data shared with other brands?
Never. Your catalog powers your widget only. It is not shared with other merchants, not used to train shared models, and not visible anywhere outside your workspace.
Do I need a developer to install this?
No. Four lines in your Shopify theme file. Everything else is configured in a dashboard. You can go live without involving your dev team.
How does the lift report work?
A small percentage of your shoppers are assigned to a holdout group — they browse normally without seeing Elara. We compare AOV, conversion, and revenue between the exposed group and the holdout. The difference is your lift: real revenue increment, not self-reported attribution.
What is the difference between Starter, Growth, and Scale?
Starter is for brands getting started: 3,000 queries per month, 2,500 SKUs, basic analytics. Growth adds virtual try-on renders, higher query and SKU limits, and shopper profiling. Scale removes limits entirely and adds dedicated support and custom attribution rules.
Can I try it before paying?
Yes. Your free trial runs for 30 days, no credit card required. Your AI stylist goes live on your store, you see real shopper interactions and lift data, and then you decide. No commitment.
Will it slow down my store?
No. The loader is under 5KB and runs asynchronously. It never blocks your page render. Your Lighthouse score stays where it is.
What happens if I want to turn it off?
One toggle in your dashboard. The widget goes dark globally within 60 seconds.
How is Elara different from a generic AI chatbot?
A generic chatbot answers questions. Elara styles shoppers. It understands your catalog, builds complete looks from it, applies virtual try-on inside the conversation, and builds a taste profile on every shopper that compounds over time. The difference is visible in the output immediately.
How is Elara different from Shopify's built-in search and recommendations?
Shopify's tools are built for browsing — they surface products, they don't make decisions. Elara is an AI stylist built for selling. It takes the shopper's brief and builds a complete outfit from your catalog. The difference: a search bar waits for the shopper to know what they want. Elara figures it out for them. Shoppers who engage with an AI stylist convert at up to 4x the rate of those who use traditional search.
What conversion lift can I realistically expect?
Industry data from comparable AI personalization deployments shows a 3 to 4x conversion lift for shoppers who engage with AI assistants versus those who do not. We measure your specific lift through a holdout-based report, so you're not relying on industry averages — you're seeing your own store's numbers.
Still have questions?
Book a 20-minute demo. We will answer everything and show you the product live.