New research guide: The Confidence Economy, how AI is changing fashion commerce.
[ 01 ]
in one sentence
What is Playground?
Playground is the visual outfit builder inside the Elara widget. A shopper starts from any product or an empty board, fills up to six slots from your live catalog, swaps pieces, saves the look and tries the whole outfit on — then adds every piece to bag in one tap. Elara suggests for each empty slot; the shopper decides. It turns browsing, which has no finish line, into a look, which does.
Also called · outfit builder · mix-and-match tool · look builder · outfit generator
[ 02 ]
the gap
Why does it matter?
01
Some shoppers want to be told. Some want to play.
02
Wishlists are where products go to be forgotten.
03
Browsing has no finish line.
[ 03 ]
how it works
How does Playground work?
- 01Start anywhereA product page, a saved look or an empty board.
- 02Fill the slotsElara suggests for each empty one from live stock in the shopper’s size; the shopper swaps freely.
- 03Save and try onThe board becomes a look; one tap renders it on the shopper.
- 04Buy the setEvery piece to bag at once, with the running total shown throughout.
Dress · Silk slip ✓Layer · Camel coat ✓Shoes · Slingbacks ✓Bag · Top-handle ✓Jewellery · Elara suggests ▸SAVE · SILK Total · £855
[ 04 ]
the numbers
What does it do to the numbers?
Our research on why shoppers leave without buying found that a majority want help choosing but will not ask for it. Playground offers help without asking for anything: a board, suggestions for each empty slot and the freedom to ignore them, so the shopper who prefers to play still ends up with a complete look — one they built themselves, which is the kind people actually buy.
[ 05 ]
versus
How is it different from wishlists and “shop the look” bundles?
[ 06 ]
use cases
Which use cases does it power?
[ 07 ]
who it is for
Who is it for?
Brands with deep catalogs and shoppers who already mix — contemporary, streetwear, modular wardrobes — and merchandising teams who want slow movers to appear as the right third piece.
25K–600K SESSIONS / MO
SHOPIFY & HEADLESS
APPAREL, FOOTWEAR, ACCESSORIES
[ 08 ]
pairs with
[ ? ]
questions
Anything else, book twenty minutes and ask the founder directly.
[ 09 ]
go deeper
Go deeper
Thirty days free. Live in under an hour. Measured against a holdout from day one.
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