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PLAYGROUND
Coming soon
Some shoppers browse to decide.
Now browsing converts.
A shopper who knows their vibe but can’t describe it in words isn’t going to type a brief. Playground gives them a visual outfit builder inside the widget — browse your catalog by category, pick every piece, filter by occasion, and try the full look on themselves. No brief required. Every selection feeds the same Style Graph as every chat session.
Coming soon on Growth and Scale plans.
Full capability
Five ways a shopper builds a look in Playground.
If a shopper can see it, they can select it. Playground handles the rest.
Browse by category
“Tops, Bottoms, Outerwear, Footwear, Accessories — each in their own row.”
Category rows, no scrolling
Filter by occasion
“Night Out, Brunch, Work, Weekend, Travel — one tap narrows the catalog.”
Occasion filtering, no typing
Select and stack
“One piece per clothing category. Up to five accessories simultaneously.”
Outfit logic enforced
Try on the full look
“Every selected piece applied to their photo, in one tap from the footer.”
Complete look, before buy
Add to bag
“Running total in the footer. Add the whole look or individual pieces.”
Browse to checkout
Every piece a shopper selects in Playground is attributed and tracked in your merchant dashboard.
How it works
From browsing to buying.
01
The shopper picks their occasion
An occasion filter bar sits at the top of Playground. Night Out, Brunch, Work, Weekend, Travel. One tap narrows the catalog to pieces that fit the moment. Shoppers who want guidance without a conversation get it here.
Occasion filter
Night Out
Brunch
Work
Weekend
Travel
02
They browse by category and build the look
Your catalog organized into horizontal rows — Tops, Bottoms, Outerwear, Footwear, Accessories. Each with its own search bar. One piece per clothing category enforces outfit logic. Accessories stack up to five. Every selection lands instantly in the sticky footer.
Tops
03
They try the full look on
The sticky footer shows every selected piece, a running total, and two buttons. Try On opens virtual try-on with the complete assembled look on their photo. The same VTO that runs inside chat, now triggered from a look they built themselves.
Outfit applied
04
They buy. The Style Graph learns.
Add to Bag stays active from the first clothing piece selected. Every item chosen, every look completed, every piece skipped feeds the Style Graph — the same signals as a chat session. The widget gets smarter regardless of which mode the shopper used.
Style Graph updated
Why this matters
2x
2x
Shopper types converted — chat captures the brief-giver, Playground captures the browser
+25% AOV
+25% AOV
On outfit-engaged sessions vs. unassisted browsing
0
0
Extra briefs required — shoppers build the look without typing a word
Frequently asked questions
How is Playground different from chat?
Chat is intent-driven — the shopper describes an occasion and Elara builds the look. Playground is browse-driven — the shopper builds the look themselves. Both modes live in the same widget and both feed the Style Graph. The difference is input: a brief versus a browse. Some shoppers prefer one. Some use both in the same session.
Does Playground work for Indian ethnic and fusion wear catalogs?
Yes. A kurta sits in Tops, palazzo pants in Bottoms, a dupatta in Accessories. Occasion pills include Festive and Occasion categories that align with Indian festive and wedding-adjacent contexts. Catalog enrichment during onboarding adds the occasion tags Playground uses for filtering.
Can shoppers switch between Playground and chat in the same session?
Yes. The mode toggle sits at the top of the widget. A shopper who built a look in Playground can switch to chat to ask a styling question about it. A shopper who got a chat recommendation can open Playground to swap a piece. Session context carries across the switch.
What does "outfit logic enforced" mean?
Playground allows one piece per clothing category — one top, one bottom, one pair of footwear, one outerwear piece. This prevents combinations like two bottoms or two tops. Accessories are different: shoppers can stack up to five simultaneously, since bags, jewellery, scarves, and belts layer naturally into a single look.
Which plans include Playground?
Playground will be available on Growth and Scale plans at launch. Starter plan brands have access to the chat interface and virtual try-on. Join the waitlist to be notified when Playground launches on your plan.
Your catalog. Your categories. Your shoppers building their own looks.
Chat for the shopper with a brief. Playground for the shopper who needs to see it. Both in the same widget.
Coming soon on Growth and Scale plans · No developer required
