New research guide: The Confidence Economy, how AI is changing fashion commerce.

Read it →

You’re losing 98% of your shoppers before they buy.

You’re losing 98% of your shoppers before they buy.

98% of your shoppers
leave without buying.

Elara is the AI agent built for fashion. Shoppers describe what they need — Elara builds the look from your catalog, shows it on them, and gets them to checkout. No filters. No carousels. No bouncing.

Enabling Fashion brands across the globe

What Elara does

What Elara does
on your store, every day.

Shopper Request
LIVE
Something for a Diwali party.
ELARA BUILDS THE LOOK  •  12 MATCHES

Every conversation becomes a sale.

"Something for a Diwali party." "A beach trip next week." Elara takes the brief and builds the look from your catalog, in their size, turning the conversation into a completed order.

Virtual Try-On
ON MODEL
ON YOU
OUTFIT APPLIED  •  TRUE TO SIZE

Fewer returns. More confident buyers.

Virtual try-on built in. Shoppers see exactly how pieces look on them, not on a model, not on a hanger. They buy with more confidence, and you spend less on returns.

Style Graph
SHOPPER TASTE PROFILE
LIKED: Cobalt linen setSKIPPED: Floral midi dressSAVED: Tailored blazer
TAILOREDCOBALTMINIMAL

Learns their taste. Keeps them buying.

Every chat, every like, every skip builds a Style Graph unique to that shopper, so repeat visits convert faster. If they already use the Elara iOS app, that taste data carries over to your store.

Use cases

One stylist.
Every moment that matters.

Product page

Every product page has a stylist on it. Shoppers chat, Elara builds a complete look from your catalog. No carousels. No filters.

Style chat
Virtual try-on
Style what you already own
CATALOG ITEM
STYLIST ON THIS PAGE
Build a complete look around this.
4-PIECE LOOK READY
SHOPPER BRIEF
I need something for my sister's wedding.
I've built a complete look from your catalog.
Silk wrap dress₹4,990
Embroidered dupatta₹2,490
Block heel sandals₹3,290
TRY-ON IN CHAT
PRODUCT
TRY-ON APPLIED  •  READY IN CHAT
YOUR PIECE
ELARA BUILDS AROUND THIS.
Cropped jacket
Straight trousers
Minimal loafers
3-PIECE LOOK READY
  • Product page

    Every product page has a stylist on it. Shoppers chat, Elara builds a complete look from your catalog. No carousels. No filters.

    CATALOG ITEM
    STYLIST ON THIS PAGE
    Build a complete look around this.
    4-PIECE LOOK READY
  • Style chat

    Shoppers bring a brief. Elara builds the look. "Something for my sister's wedding." Done — complete outfit, full rationale, from your catalog.

    SHOPPER BRIEF
    I need something for my sister's wedding.
    I've built a complete look from your catalog.
    Silk wrap dress₹4,990
    Embroidered dupatta₹2,490
    Block heel sandals₹3,290
  • Virtual try-on

    Shoppers see it on themselves before they buy. Built into the chat. No redirect, no separate app. Confidence up. Returns down.

    TRY-ON IN CHAT
    PRODUCT
    TRY-ON APPLIED  •  READY IN CHAT
  • Style what you already own

    Shoppers bring a piece — something they own, something they just bought. Elara builds around it. What works with this. What's missing. A complete look, from your catalog.

    YOUR PIECE
    ELARA BUILDS AROUND THIS.
    Cropped jacket
    Straight trousers
    Minimal loafers
    3-PIECE LOOK READY

How it works

From sign up to
live in under an hour.

Step 1
Connect your catalog

Connect your catalog

Paste your Shopify credentials. Elara ingests, enriches, and indexes your products in 30 to 40 minutes for a full catalog.

Step 2
Configure your stylist

Configure your stylist

Set your brand colors, copy, and placements in Widget Studio. Preview on your actual store before going live.

Step 3
Go live

Go live

One toggle. Your AI stylist is live. Every shopper gets a personal styling experience from day one.

Step 4
See your lift

After 14 days, your holdout-based lift report is ready, showing the AOV, conversion, and revenue increase Elara actually drove for your store.

Built for fashion brands

Everything your AI agent needs to do the job.

Chat interface, on your store

Not a widget. A real conversation: shoppers bring a brief, Elara builds a look from your catalog in response, and you get the sale instead of the bounce.

Virtual try-on built in

Shoppers see pieces on themselves inside the chat, the same tech as the Elara iOS app, so they buy without ever leaving your store.

Style Graph that carries over

If a shopper uses the Elara app, their taste profile comes with them. Every interaction makes it sharper.

Merchant dashboard

Configure every surface, manage exclusions and boosts, preview changes before publishing.

Honest lift reports

You're not seeing self-reported numbers. You're seeing the real revenue increment Elara drove for your store.

Shopify-native, zero friction

Four lines in your theme. No App Store approval. No redesign. No developer required. Live in under an hour.

Give your store an AI agent. Free for 30 days.

Why Elara

Everything else falls short. Here’s why brands choose us.

Everything else falls short. Here’s why brands choose us.

Other Tools

Static "you might also like" carousels

Same recommendations for every shopper

No try-on, so shoppers guess and you absorb the returns

Taste resets on every visit

Self-reported attribution

Requires dev work to configure

Elara — AI agent for fashion brands on Shopify

Your store converts at up to 4x the rate

Every recommendation personalised, so your AOV goes up

Fewer returns, because shoppers tried it on before they bought

Taste profile compounds with every visit, driving repeat purchases

Real lift measurement, holdout-based, so you know your actual return

Live in under an hour. Four lines of code. No developer.

Real results

Less bouncing. More buying.

+18%

+18%

Average order value lift

+18%

+18%

Average order value lift

2.4x

2.4x

Items per session

2.4x

2.4x

Items per session

<1hr

<1hr

Median time to go live

<1hr

<1hr

Median time to go live

+340%

+340%

Session engagement

+340%

+340%

Session engagement

AI-assisted shoppers now convert 42% better than every other channel, an 80-point swing in just twelve months. That window is closing. Every month of taste data your store builds today is a month your competitors will have to catch up on later.

4x

Higher conversion for AI-assisted shoppers

+10pt

Annual growth advantage

Integrations

Plugs into your store. Seamlessly.

Elara connects to Shopify via credentials you create in your own dashboard. Your catalog stays yours. Your data powers your widget, nothing else.

CONNECTED STORE

Live

elara

Catalog access stays in your Shopify dashboard

The math is simple.

A realistic lift, translated into revenue for your store, and how fast the Starter plan pays for itself.

1.9% → 3.5%

Typical CVR lift

$8,000

Additional monthly revenue on $500K GMV

Week 1

When the plan pays for itself

Pricing

Pay after,
you've seen the lift.

Monthly

Annual

2 months free

Starter

$333

$333

/mo

Save $798 Annually

Essential AI styling for brands getting started.

Outfit widget + natural queries

Virtual try-on - 500 renders/mo

3,000 queries/month

2,500 catalog SKUs

Email support — 48hr response

Growth

Most Popular

$1,000

$1,000

/mo

Save $2398 Annually

For brands ready to turn their stylist into a revenue driver.

Everything in Starter

Virtual try-on - 1,500 renders/mo

10,000 queries/month

10,000 catalog SKUs

Email support — 24hr response

Scale

$2,750

$2,750

/mo

Save $6598 Annually

For high-volume stores that need more power and fewer limits.

Everything in Growth

Virtual try-on - 5,000 renders/mo

30,000 queries/month

50,000 catalog SKUs

Slack support — 4hr SLA

Enterprise

Built around your store’s specific needs.

See your ROI

Estimate the revenue impact of AI styling on your store before you commit.

Monthly

Annual

2 months free

Starter

$333

$333

/mo

Save $798 Annually

Essential AI styling for brands getting started.

Outfit widget + natural queries

Virtual try-on - 500 renders/mo

3,000 queries/month

2,500 catalog SKUs

Email support — 48hr response

Growth

Most Popular

$1,000

$1,000

/mo

Save $2398 Annually

For brands ready to turn their stylist into a revenue driver.

Everything in Starter

Virtual try-on - 1,500 renders/mo

10,000 queries/month

10,000 catalog SKUs

Email support - 24hr response

Scale

$2,750

$2,750

/mo

Save $6598 Annually

For high-volume stores that need more power and fewer limits.

Everything in Growth

Virtual try-on - 5,000 renders/mo

30,000 queries/month

50,000 catalog SKUs

Slack support — 4hr SLA

Enterprise

Built around your store’s specific needs.

See your ROI

Estimate the revenue impact of AI styling on your store before you commit.

Monthly

Annual

2 months free

Starter

$333

$333

/mo

Save $798 Annually

Essential AI styling for brands getting started.

Outfit widget + natural queries

Virtual try-on - 500 renders/mo

3,000 queries/month

2,500 catalog SKUs

Email support — 48hr response

Growth

Most Popular

$1,000

$1,000

/mo

Save $2398 Annually

For brands ready to turn their stylist into a revenue driver.

Everything in Starter

Virtual try-on - 1,500 renders/mo

10,000 queries/month

10,000 catalog SKUs

Email support - 24hr response

Scale

$2,750

$2,750

/mo

Save $6598 Annually

For high-volume stores that need more power and fewer limits.

Everything in Growth

Virtual try-on - 5,000 renders/mo

30,000 queries/month

50,000 catalog SKUs

Slack support — 4hr SLA

Enterprise

Built around your store’s specific needs.

See your ROI

Estimate the revenue impact of AI styling on your store before you commit.

FAQ

You have questions.
We have answers.

What exactly does the chat interface look like on my store?

It's a floating chat panel — shoppers open it from any page and start talking. "Something for a beach trip." "Help me style this kurta." Elara responds with complete looks built from your catalog, with a rationale for each pick.

Does VTO work on web, or only on the iOS app?

Both. The same virtual try-on technology from the Elara iOS app works inside the chat on your store. Shoppers see pieces on themselves without leaving your site.

What if a shopper already uses the Elara iOS app?

Their Style Graph carries over. When they visit your store, Elara already knows their taste — every recommendation is personalized from the first interaction.

Is my catalog data shared with other brands?

Never. Your catalog powers your widget only. It's not shared with other merchants, not used to train shared models, and not visible anywhere outside your workspace.

How does Elara compare to Shopify's built-in search and recommendations?

Shopify's tools are built for browsing — they surface products, they don't make decisions. Elara takes a shopper's brief and builds a complete, styled answer from your catalog. It is the difference between a search bar and an agent that actually understands what the shopper is trying to do. Shoppers who engage with a conversational AI assistant convert at up to 4x the rate of those who use traditional search.

How is Elara different from a product recommendation widget?

A recommendation widget shows products. Elara styles shoppers. It takes a natural-language brief — "something for a beach trip," "I have a rooftop dinner Saturday" — understands the occasion and the person, and builds a complete look from your catalog with a rationale. Recommendation widgets have no concept of occasion, context, or taste. Elara is built around all three. It is not a widget — it is an agent that takes a brief and builds a complete, styled answer every time.

How long does it take to see results?

Most brands see meaningful engagement data within the first 48 hours of going live. The holdout-based lift report is ready after 14 days and gives you a clean read on AOV, conversion, and revenue impact. Taste profiles begin compounding from the first shopper interaction — the longer Elara runs, the sharper the recommendations get.

Do I need a developer to install this?

No. Four lines in your Shopify theme. Configuration is a dashboard. You can go live without touching code or involving your dev team.

How does the lift report actually work?

A small percentage of your shoppers are assigned to a holdout group — they browse normally, without seeing Elara. After 14 days, we compare AOV, conversion, and revenue between the exposed group and the holdout. That difference is your lift. Real increment, not self-reported.

Will it slow down my store?

No. The loader is under 5KB and runs asynchronously. It never blocks your page render. Your Lighthouse score stays where it is.

Can I turn it off?

One toggle in your dashboard. The widget goes dark globally within 60 seconds.

What conversion lift can I realistically expect?

Industry data from comparable AI personalization deployments shows 3–4x conversion lift for shoppers who engage with AI assistants versus those who do not. Macy's reported shoppers using their AI assistant generated 4.75x more revenue per visit. We measure your specific lift through a holdout-based report after 14 days — so you see your own numbers, not industry averages.

What is a Style Graph and why does it matter?

The Style Graph is the taste model Elara builds for each individual shopper. Every chat, every like, every skip, every purchase trains it. Over time it learns what that shopper wears, avoids, gravitates toward, and needs next. If they use the Elara iOS app, that intelligence carries into every brand store they visit. The Style Graph is why returning shoppers get better recommendations — the system already knows them.

Does Elara work for smaller Shopify stores or only high-volume brands?

The Starter tier is designed for brands getting started — 3,000 queries per month covers meaningful traffic without overcommitting. The free 30-day pilot has no volume requirements. The ROI math works at $500K GMV per month, but the conversion lift is just as real at lower volumes — the absolute revenue numbers are smaller, the percentage improvement is the same.

What exactly does the chat interface look like on my store?

It's a floating chat panel — shoppers open it from any page and start talking. "Something for a beach trip." "Help me style this kurta." Elara responds with complete looks built from your catalog, with a rationale for each pick.

Does VTO work on web, or only on the iOS app?

Both. The same virtual try-on technology from the Elara iOS app works inside the chat on your store. Shoppers see pieces on themselves without leaving your site.

What if a shopper already uses the Elara iOS app?

Their Style Graph carries over. When they visit your store, Elara already knows their taste — every recommendation is personalized from the first interaction.

Is my catalog data shared with other brands?

Never. Your catalog powers your widget only. It's not shared with other merchants, not used to train shared models, and not visible anywhere outside your workspace.

How does Elara compare to Shopify's built-in search and recommendations?

Shopify's tools are built for browsing — they surface products, they don't make decisions. Elara takes a shopper's brief and builds a complete, styled answer from your catalog. It is the difference between a search bar and an agent that actually understands what the shopper is trying to do. Shoppers who engage with a conversational AI assistant convert at up to 4x the rate of those who use traditional search.

How is Elara different from a product recommendation widget?

A recommendation widget shows products. Elara styles shoppers. It takes a natural-language brief — "something for a beach trip," "I have a rooftop dinner Saturday" — understands the occasion and the person, and builds a complete look from your catalog with a rationale. Recommendation widgets have no concept of occasion, context, or taste. Elara is built around all three. It is not a widget — it is an agent that takes a brief and builds a complete, styled answer every time.

How long does it take to see results?

Most brands see meaningful engagement data within the first 48 hours of going live. The holdout-based lift report is ready after 14 days and gives you a clean read on AOV, conversion, and revenue impact. Taste profiles begin compounding from the first shopper interaction — the longer Elara runs, the sharper the recommendations get.

Do I need a developer to install this?

No. Four lines in your Shopify theme. Configuration is a dashboard. You can go live without touching code or involving your dev team.

How does the lift report actually work?

A small percentage of your shoppers are assigned to a holdout group — they browse normally, without seeing Elara. After 14 days, we compare AOV, conversion, and revenue between the exposed group and the holdout. That difference is your lift. Real increment, not self-reported.

Will it slow down my store?

No. The loader is under 5KB and runs asynchronously. It never blocks your page render. Your Lighthouse score stays where it is.

Can I turn it off?

One toggle in your dashboard. The widget goes dark globally within 60 seconds.

What conversion lift can I realistically expect?

Industry data from comparable AI personalization deployments shows 3–4x conversion lift for shoppers who engage with AI assistants versus those who do not. Macy's reported shoppers using their AI assistant generated 4.75x more revenue per visit. We measure your specific lift through a holdout-based report after 14 days — so you see your own numbers, not industry averages.

What is a Style Graph and why does it matter?

The Style Graph is the taste model Elara builds for each individual shopper. Every chat, every like, every skip, every purchase trains it. Over time it learns what that shopper wears, avoids, gravitates toward, and needs next. If they use the Elara iOS app, that intelligence carries into every brand store they visit. The Style Graph is why returning shoppers get better recommendations — the system already knows them.

Does Elara work for smaller Shopify stores or only high-volume brands?

The Starter tier is designed for brands getting started — 3,000 queries per month covers meaningful traffic without overcommitting. The free 30-day pilot has no volume requirements. The ROI math works at $500K GMV per month, but the conversion lift is just as real at lower volumes — the absolute revenue numbers are smaller, the percentage improvement is the same.

More conversions. Higher AOV. Fewer returns. One stylist, live in an hour.

See your first lift report in 14 days. No developer required.