New research guide: The Confidence Economy, how AI is changing fashion commerce.
Early access
Catalog Intelligence
Elara reads every product the way a stylist would, then writes occasion, fabric, silhouette and style back into Shopify. Your filters, your Google listings and the AI agents shopping on your customers’ behalf all get smarter at once.
Linen Wrap Midi Dress
Product data
Type · Dress
Colour · Beige
Material · Linen
Tags · summer, new
Styling profile
Enriched by Elara
Occasion
Wedding guest
Garden party
Silhouette
Wrap
A-line
Fabric
Linen blend
Vibe
Relaxed
Romantic
Colour family
Warm neutrals
Season
Spring/Summer
[ 01 ]
the problem
Shoppers search in occasions. Catalogs answer in SKUs.
Product data is written for warehouses, not wardrobes. “Navy, polyester, size 8” tells a shopper nothing about whether it works for a beach wedding. When attributes are thin, your filters can’t help, Google can’t match the query, and AI shopping agents skip you for a store that describes itself better.
01
Filters that don’t filter
Shoppers can’t narrow by occasion, vibe or silhouette, so they scroll and leave.
02
Listings that don’t match
Search engines match products to queries using structured attributes. Missing fields mean missing impressions.
03
Invisible to agents
AI shopping agents read structured product data. Thin data means you don’t make the shortlist.
[ 02 ]
how it works
Enrich once. Use it everywhere.
01 · Read
Read
Elara analyses every product image, title and description and builds a styling profile: occasion, silhouette, fabric, fit feel, vibe, colour family and season.
02 · Review
Review
Every attribute shows up in your Elara merchant portal. Approve in bulk, edit anything, lock fields you never want changed.
03 · Write back
Write back
Approved attributes are written into your Shopify products as metafields and standard category fields, where your theme, your apps and your sales channels already look for them.
[ 03 ]
on your storefront
Filters your shoppers actually think in.
Because the attributes live in Shopify, they plug straight into Shopify’s Search & Discovery filters. Shoppers can browse by Occasion, Vibe or Silhouette on your collection pages, with no theme rebuild and nothing extra to maintain.
Works with Shopify Search & Discovery filters
New products are enriched automatically as you add them
Headless storefronts can read the same fields through the Storefront API
Products
/ Feeds
Supplemental feed · Updated daily
id
color
custom_label_0
LW-2201
Beige
wedding_guest
SS-1187
Black
date_night
WB-3042
Navy
office
CP-0915
White
vacation
RK-2768
Rust
autumn_winter
PT-1330
Stone
office
Layered on your primary feed
[ 04 ]
on google
A sharper Google Shopping feed, without touching your setup.
Elara hosts a supplemental feed with your enriched attributes. Add it once in Google Merchant Center and it layers on top of your existing product feed, keeping colour, material, pattern, product highlights and custom labels complete and current. Your main feed stays exactly as it is.
One hosted feed URL, added once in Merchant Center
Refreshes on a schedule, so new products are covered automatically
Custom labels by occasion and season, ready for campaign segmentation
[ 05 ]
agent-ready
Ready for the shoppers who aren’t people.
More shopping now starts with an AI agent comparing options on someone’s behalf. Agents rely on clean, structured product data. Catalog Intelligence gives every product the attributes agents need to understand what you sell and when to recommend it.
[ 06 ]
your data
Written to your store. Owned by you.
Everything Elara writes lives in your Shopify store, in standard fields. You approve every change, you can edit anything, and nothing is locked inside Elara.
You approve every change
Standard Shopify fields
Stays in your store
[ 07 ]
works with elara
The same intelligence behind your stylist.
The styling profile that powers your filters and feed is the same one Elara’s AI stylist uses to style shoppers on your site. Better catalog data means better outfits, better answers and better occasion insights in your merchant portal.
Join early access and we’ll run a free audit of your catalog showing which attributes are missing and what Elara would add.