New research guide: The Confidence Economy, how AI is changing fashion commerce.
OUTFIT BUILDER
A shopper types their occasion.
Elara builds the complete outfit.
The conversation becomes a sale.
A shopper says “something for a rooftop dinner.” Elara takes that brief, reasons over your catalog — occasion, aesthetic, their size — and returns a complete outfit with a rationale. Not a search result. Not a product list. A decision.
30-day free trial. No developer required. Live in under an hour.
Full capability
Eight things a shopper can ask. Elara handles all of them.
If a skilled sales associate could answer it from your catalog, Elara can.
Build a complete outfit
“Something for my sister’s wedding.”
Outfit assembled from your catalog
Find by description
“Something like a flowy ivory top, not too formal.”
Natural language catalog search
Compare two products
“Which of these two kurtas works better for a dinner out?”
Side-by-side styling advice
Complete an existing look
“I have cream heels and a cobalt linen kurta. What else?”
Wardrobe gap filled from your catalog
Answer product questions
“Does this run true to size? Will it wrinkle on a long trip?”
Catalog-specific answers
Surface new arrivals
“What’s new that works for a beach holiday?”
New drops in context
Style advice by vibe
“How do I make this slip dress work for winter?”
Styling guidance on your pieces
Shop by budget and category
“Anything in cobalt linen under ₹5,000?”
Filtered natural language discovery
If a skilled sales associate could answer it from your catalog, Elara can too.
How it works
From any question to the right answer.
01
The shopper says what they need
Not a form. Not a filter. The shopper expresses their need exactly as they would to a human: an occasion, a description, a comparison, a question. Elara understands all of it.
Something for my sister’s wedding…
Wedding
Beach trip
Eid outfit
Is this linen or cotton?
Which is more formal?
Something under ₹3,000
02
Elara reads the catalog the way a stylist does
Elara doesn’t search by keyword. It reasons, about occasion, about aesthetic, about what works together, about your specific catalog’s strengths. A question about fit draws on product metadata. A styling question draws on fashion logic. An outfit brief draws on both.
Match
Catalog
Style Graph
Size
03
The answer is complete, specific, and personal
An outfit comes with every piece explained. A product query returns the exact item. A comparison comes with a recommendation and a reason. Every answer is built from your live catalog, in the shopper’s size, for their specific need. Not a list of options, a decision.
Top · Bottom · Accessory
04
The shopper tries it on and buys
Virtual try-on is one tap away inside the same chat. The shopper sees the outfit on themselves before deciding. They add what they want. The conversation becomes a sale.
Here’s the complete look, ready to try on.
Add complete look to cart
Why this matters
2.4x
2.4x
Items per session
+25%
+25%
Average order value
4x
4x
Conversion on outfit-engaged sessions
Frequently asked questions
How is an outfit builder different from a product recommendation widget?
A product recommendation widget shows products. Elara's Outfit Builder builds outfits. It takes a shopper's occasion brief and assembles a complete look from your catalog, with a rationale for every piece. That distinction is why items-per-session and AOV are significantly higher on outfit-engaged sessions than on recommendation-widget sessions.
Does the outfit builder work with any Shopify catalog?
Yes, but catalog richness affects output quality. Elara indexes your Shopify catalog automatically. Brands that add occasion metadata and style attributes to their product data see better recommendations from day one.
How do outfit recommendations improve over time?
Every interaction trains the Style Graph. As it compounds, outfit recommendations on repeat visits become more accurate than on the first visit.
What information does a shopper need to provide?
One sentence. The shopper describes what they need in natural language, the occasion, the vibe, or a constraint. Elara does the rest. No quiz. No multi-step form. Size is asked only if it isn't already known.
Can I control which products appear in outfit recommendations?
Yes. The Widget Studio lets you pin featured products, exclude out-of-stock or sale items, and set rules for how Elara builds combinations. You can preview any outfit before it goes live.
Turn every shopper brief into a completed order.
See what happens when a shopper types “something for a rooftop dinner” on your store.
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