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Elara feature
Your store builds complete outfits. Automatically.
A shopper says something for a Diwali party. Elara takes that brief, reasons over your catalog, and returns a complete look, top, bottom, accessory, in their size, for their occasion. The styling decision is made. The sale follows.
30-day free pilot. No developer required. Live in under an hour.
How it works
From brief to outfit in one conversation.
01
Shopper brings the occasion
The shopper types their need in natural language. Something for my sister’s wedding. A beach trip next week. Help me style this kurta for Eid. No form. No filters. One sentence.
Something for my sister’s wedding…
Wedding
Beach trip
Eid outfit
02
Elara reasons over your catalog
Elara interprets the occasion, what it implies about formality, aesthetic, cultural context. It cross-references your live catalog, the shopper’s size, their Style Graph taste data, and what pieces work together as a complete look.
Match
Catalog
Style Graph
Size
03
A complete outfit appears
Not a product list. An outfit. Top, bottom, accessory, assembled as a coherent look, with a rationale for each piece. The shopper sees why each piece was chosen.
Top · Bottom · Accessory
04
The shopper tries it on and buys
Virtual try-on is one tap away inside the same chat. The shopper sees the outfit on themselves before deciding. They add what they want. The conversation becomes a sale.
Here’s the complete look, ready to try on.
Add complete look to cart
Why this matters
2.4x
2.4x
Items per session
+18%
+18%
Average order value
3-4x
3-4x
Conversion on outfit-engaged sessions
Frequently asked questions
How is an outfit builder different from a product recommendation widget?
A product recommendation widget shows products. Elara's Outfit Builder builds outfits. It takes a shopper's occasion brief and assembles a complete look from your catalog, with a rationale for every piece. That distinction is why items-per-session and AOV are significantly higher on outfit-engaged sessions than on recommendation-widget sessions.
Does the outfit builder work with any Shopify catalog?
Yes, but catalog richness affects output quality. Elara indexes your Shopify catalog automatically. Brands that add occasion metadata and style attributes to their product data see better recommendations from day one.
How do outfit recommendations improve over time?
Every interaction trains the Style Graph. As it compounds, outfit recommendations on repeat visits become more accurate than on the first visit.
What information does a shopper need to provide?
One sentence. The shopper describes what they need in natural language, the occasion, the vibe, or a constraint. Elara does the rest. No quiz. No multi-step form. Size is asked only if it isn't already known.
Can I control which products appear in outfit recommendations?
Yes. The Widget Studio lets you pin featured products, exclude out-of-stock or sale items, and set rules for how Elara builds combinations. You can preview any outfit before it goes live.
See it build outfits from your own catalog
Connect your store and watch Elara assemble a complete look from your actual products.
30-day free pilot. No developer required. Live in under an hour.