Product Detail Page (PDP)

The PDP is typically the last page a shopper visits before either adding to cart or leaving. It carries the full weight of the purchase decision: does this look right, will it fit, does it match what I need it for. Any uncertainty a shopper carries into the PDP either gets resolved there or ends the session. Because the PDP is a single-product view, it structurally struggles to answer outfit-level or occasion-level questions — "does this work for my event" or "what would I wear this with" — unless the brand adds a mechanism (like an embedded AI assistant) specifically designed to answer those questions in context.