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Elara proprietary
Widget Studio
Widget Studio is Elara's merchant configuration panel — the interface where brands customize how their AI stylist looks, behaves, and engages shoppers on their Shopify store.
This is an Elara-specific term. The definition below reflects how Elara uses it.
What this means
Widget Studio is the control layer between Elara's AI capabilities and a brand's specific store requirements. From Widget Studio, merchants can set the visual appearance of the chat widget (colors, logo, position), customize the copy Elara uses in different contexts (proactive messages, outfit rationale phrases, greeting messages), configure behavioral trigger rules (which signals initiate a proactive conversation, and on which pages), and set product surfacing priorities (which SKUs to promote, which to exclude, which to surface in specific occasion contexts). Widget Studio does not require developer involvement. Configuration changes take effect immediately and can be previewed live before publishing. Merchants can set up and launch a fully configured Elara deployment in under an hour.
Why it matters for fashion brands
AI tools often feel like black boxes — brands know something is happening but can't control how or when. Widget Studio is the opposite: a merchant-facing interface that makes every Elara behavior configurable, auditable, and reversible. Brands that want Elara to prioritize slow-moving SKUs from a specific collection during Diwali season can set that rule in two minutes. Brands that want proactive engagement to fire only on product pages above a certain price point can configure that threshold. The AI capability is fixed; the business logic is flexible.
Related terms
Proactive Engagement — An AI assistant initiating a conversation based on behavioral signals, before the shopper asks. Style Graph — A per-shopper taste model that learns from every interaction to produce increasingly personalized outfit recommendations. Behavioral Trigger — A specific shopper action that signals hesitation and activates a proactive AI response.
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Configure Widget Studio for your store and launch in under an hour, no developer required.