Elara — AI Shopping Assistant for Shopify Fashion Brands

CONVERSION

Fashion Product Page Checklist

The product detail page is where fashion purchase decisions are made and where most bounces happen. This checklist covers every element that moves the needle — from imagery sequence to the information a shopper needs to decide without seeing the garment in person.

45 items · Free to use · Updated September 2026

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Page Title and Meta

Product title includes garment type, key attribute, and occasion or use case

↳"Silk Wrap Midi Dress — Occasion and Smart Casual" outperforms "Silk Wrap Midi Dress" for both search and AI discoverability

Meta description written, under 155 characters, includes the occasion

URL slug is clean and keyword-relevant (no product IDs or codes)

Canonical tag set correctly

Photography

Hero image is the lifestyle shot (product in context), not flat lay

Flat lay shot included (for texture and construction reference)

Side angle or three-quarter shot included (shows silhouette and drape)

Close-up detail shot included (fabric texture, embroidery, print quality)

On-model shot from front and back

Model's height and measurements noted in a caption or size section

Product shown in all available color variants

Images are WebP, under 500KB each

All images have descriptive alt text

Hero image has fetchpriority="high" attribute set (LCP optimization)

Below-fold images have loading="lazy" attribute

Product Description

Fabric and material: specific, accurate, no euphemisms

↳"100% chanderi silk" not "luxurious fabric"

Occasion suitability stated explicitly: which occasions this works for

Fit character: how it sits on the body (not just size label)

↳"relaxed through the shoulder, fitted at the waist" not "flattering"

Care instructions: specific and honest (machine wash? dry clean? hand wash?)

What it pairs with: 2-3 specific pairings from your catalog

Occasion tags in product metadata (for AI readability)

Style attributes in metadata: minimalist, bold, structured, relaxed, etc.

Size and Fit

Measurement-based size chart accessible without leaving the page

↳slide-out panel or modal, not a link to a separate page

Chart shows actual body measurements (bust, waist, hip) not just S/M/L

Model's measurements and the size she is wearing stated

Between-sizes guidance for this specific garment

Length measurement included (particularly important for dresses and kurtis)

Sold-out sizes visible in the size selector, clearly marked as sold out

Trust Signals

Reviews visible above the add-to-cart button (or adjacent, not below fold)

Review count and average rating shown at the top of the page

Return policy summary visible on the page without scrolling to footer

↳one line — "Free returns within 30 days" — adjacent to add-to-cart

Payment method icons visible on the PDP

Add to Cart and Checkout Path

Add-to-cart button is above the fold on mobile

Sticky add-to-cart button on mobile as shopper scrolls

Apple Pay / Google Pay visible as one-tap option

Cart confirmation animation or slide-out cart (not redirect to cart page)

Styling and Discovery

Complete-the-look section shows a full outfit, not just related products

"You might also like" section is occasion-matched, not just category-matched

Breadcrumb navigation correct and crawlable

Internal links to relevant collection pages in the description

AI Readiness

Occasion tags present in product metadata

Style attribute tags present

Silhouette type noted (A-line, fitted, relaxed, oversized, etc.)

Color family tagged (not just color name)

Compatible pieces from catalog noted (for complete-look AI assembly)

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