Elara — AI Shopping Assistant for Shopify Fashion Brands

RETURNS

Fashion Return Policy Checklist

67% of fashion shoppers read the return policy before buying. Most policies are written to protect the brand legally. The ones that actually reduce returns are written to resolve the shopper's doubt before they click Add to Cart. This checklist covers both jobs.

24 items · Free to use · Updated September 2026

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Policy Content

Return window stated explicitly in days (30 minimum; 60 better for fashion)

Whether return postage is free or paid — stated clearly, no ambiguity

How to initiate a return: specific URL or process, not "contact us"

Refund timeline: specific number of business days, not "promptly"

Exchange option: is it available, is it free, how does it work

Items excluded from return: clearly listed (Final Sale, hygiene exclusions)

Condition requirements: what "original condition" means specifically

Written in plain language — no legal jargon

↳"You have 30 days to return anything that doesn't work" is better than "Returns are accepted subject to merchant assessment of eligibility"

Placement on Site

Return policy summary (one line) visible on every PDP adjacent to add-to-cart

↳"Free returns within 30 days" — not a link, the text itself

Return policy mentioned in the cart before checkout

Return policy mentioned at checkout in the order summary

Return policy mentioned in the order confirmation email

Full policy page linked from the footer

Full policy page linked from the checkout page

Policy page indexed by Google (not accidentally set to noindex)

Post-Purchase Flow

Self-service returns portal live (Loop Returns, AfterShip, or Shopify native)

Exchange option is the default first step in the return portal, not refund

↳offer free exchanges, paid refunds — reduces full refund rate

Return reason collected for every return (data for reducing future returns)

Refund processed within the stated timeline — automated, not manual

Upstream Return Reduction

Measurement-based size chart on every PDP

Fit notes specific to each garment in the product description

Photography includes the silhouette angle (shows drape and fall)

Virtual try-on available on the store (reduces styling uncertainty returns)

AI styling guidance available (reduces occasion mismatch returns)

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